Publish Date

June 21, 2022

Project

Brand Design, Environmental Graphics,
Production Oversight

Client

Brookfield Properties

Duration

1 month

The Farm at
Halley Rise

Brand & Environmental Graphics
for a Community Urban Farm

The Farm at Halley Rise is a .4–.5 acre urban farm in Reston, Virginia, created as a place to connect with nature, community, and local food. It grows a wide variety of fruits, vegetables, herbs, and flowers, and regularly hosts public programs and seasonal events for families. The farm opened in 2022 and is operated with an emphasis on sustainability and community engagement.
I support the grand opening with a cohesive visual presence and on-site experience:
• Create a logo that could evolve across programming and outreach.
• Produce large-scale prints and environmental pieces to activate the space on day one.
• Ensure the identity could extend into community activities and seasonal events (tours, fall festivals, workshops).

Brand & Environmental Graphics
for a Community Urban Farm

The Farm at Halley Rise is a .4–.5 acre urban farm in Reston, Virginia, created as a place to connect with nature, community, and local food. It grows a wide variety of fruits, vegetables, herbs, and flowers, and regularly hosts public programs and seasonal events for families. The farm opened in 2022 and is operated with an emphasis on sustainability and community engagement.
I support the grand opening with a cohesive visual presence and on-site experience:
• Create a logo that could evolve across programming and outreach.
• Produce large-scale prints and environmental pieces to activate the space on day one.
• Ensure the identity could extend into community activities and seasonal events (tours, fall festivals, workshops).
I support the grand opening with a cohesive visual presence and on-site experience:
• Create a logo that could evolve across programming and outreach.
• Produce large-scale prints and environmental pieces to activate the space on day one.
• Ensure the identity could extend into community activities and seasonal events (tours, fall festivals, workshops).

Outcome & Ongoing Use

The identity system and inaugural prints helped establish a cohesive first impression at launch, while giving the team tools to carry the look into recurring events (farm tours, family activities, seasonal festivals). The farm continues to serve as a community hub for learning, wellness, and food access in Reston.

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Senior Graphic Designer/
Art Director who turns chaos into clarity (and clicks).

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Senior Graphic Designer/
Art Director who turns chaos into clarity (and clicks).

Get my portfolio
Get my resume

Let's connect