Creative Brand systems
+ Interactive Experiences
HACRUS LAB
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48+ PROPERTIES
Real Estate
Expertise
I’ve managed branding for 48 simultaneous real estate developments, from luxury residential to mixed-use—learning what makes properties sell faster in saturated markets. Experience includes:
– The Yards (Washington DC)
– Halley Rise (Reston, VA)
– 11 complete rebrands
– Global sustainability campaigns.
This isn’t a theoretical design. It’s a battle-tested strategy from managing an important budget in real estate inventory.
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INTERACTIVE EXPERIENCES
Beyond Static Design
While most developers rely on generic brochures and cookie-cutter websites, I create immersive experiences that make properties feel alive before they’re built. My approach integrates:
– AR-enhanced property tours
– Biophilic design principles
– Neuroarchitecture insights
– Interactive digital environments
The result: Brands that don’t just look good, but also accelerate sales by creating an emotional connection with buyers.
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STRATEGIC
APPROACH
Market-Driven Design
Every project begins with understanding your market positioning, competitive landscape, and buyer psychology, not just “what looks nice.”
My process:
– Market & competitor analysis
– Brand strategy & positioning
– Visual identity development
– Digital experience design
– Launch campaign execution
I don’t just design. I solve the strategic challenge of how to stand out when every building looks the same.
