Axiis App Onboarding Experience

Project

Motion Campaign

Axiis App
Onboarding Experience

For Activated by Brookfield Properties, this campaign transforms onboarding into a seamless, engaging journey.
Users are invited to explore a vibrant program of events and activities that connect and inspire. Developed a motion-led campaign supported by posters and email blasts, strengthening brand visibility and maximizing campaign reach.

Two immersive videos guide people through installing the app and discovering its features, while thoughtfully designed digital touchpoints—like e-blasts—gently lead users into the experience, turning learning into a playful, intuitive discovery.She did not know if the air would heal her or kill her—but she was willing to breathe.